I never lose sight of the fact that just BEING is fun. – Katharine Hepburn
Over the past 6 years, I have evolved in the marketing and motocross industry, contributing to the marketing and branding of Kyle Born, Motocrossvest, MX Antix USA, Snakecreek MX, Sleepy Hollow MX, and Born Racing MX. I promoted the Boyesen 2 Stroke Shootout 2015, Amsoil Arenacross Pre Registration, and the Motocross training program at Snakecreek MX.
Non MX Experience
I managed the social media for non mx companies. I coached and consulted these organizations to strategically design a marketing plan that fit their budget and desired outcome.
I have lived and breathed social media and marketing to the point that people asked me, “how is it even humanly possible?” Well, I didn’t sleep much. I have been a student or followed the best in the business. Amy Porterfield, Pat Flynn, Gary Vaynerchuk, and Grant Cardone.
“I believe that when a person works hard, removes ego, accepts that we are imperfect, and opens their mind to accept advice, guidance and criticism, your life changes in abundance, and you are on your way to major success.”
Journey to Entrepreneurship in Motocross
From social media marketing, I have had the opportunity to travel with my husband Dave, and my son Kyle, to New Zealand and witness Kyle represent the USA as the only American Rider to race the NZ Mini Nationals under the MX Antix NZ team. I formed 2 youth motocross teams where I was able to secure sponsors and free support to all of the team riders. I sent 3 riders to NZ to race with MX Antix. This was a once in a lifetime opportunity that easily came true with team work.
I personally branded Kyle Born 464, and he is now known and followed heavily in 7 countries. He has been #2 on the MotoPlayground Dirty 100 list, featured multiple times in Racer X, RecRider Magazine, 2 features in The Daily Bread by MotoPlayground, cover page of MX Antix, and front page of The York Daily Dispatch. Kyle is now a team rider for Allegan, MX Antix USA, Motocrossvest, and MX Zen.
In February 2016, my love, passion and hard work for youth motocross and marketing paid off. I became a business partner and co-owner of motocrossvest.com and launched my company MX Zen!!!! Dreams do come true!